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	Podcast:		eCommerce MasterPlan
	Episode:		How Moon Phase Studios Scaled to £1M with Email Marketing & Seasonal Strategy, with Hayley Jones
	Category:		Business
	Duration:		00:29:39
	Publish Date:		2026-05-18 00:15:24
	Description:		Hayley Jones is the Artist and Founder at Moon Phase Studios. The studio exists to empower its customers to become more attuned to the moon through art, books, and rituals. It was founded in November 2020 when they went from zero to £200k in 8 just weeks! Now they sell via their Shopify store & Etsy store doing over £1million a year. In this episode, Hayley shares how the business has evolved from a fast-growing startup into a mature, highly seasonal brand with a loyal customer base. She breaks down the strategies behind their success today—from email-first marketing and pre-orders to finding a breakout product and building a business that thrives despite its “peaky” nature. Hit PLAY to hear: How Moon Phase Studios grew from £0 to £1M+ (and what they’d do differently)
	Total Play:		0

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