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	Podcast:		eCommerce MasterPlan
	Episode:		From DTC to B2B: How Moyu Scaled to €1.5M by Shifting Its Sales Strategy with Roel Schatorjé
	Category:		Business
	Duration:		00:30:17
	Publish Date:		2026-05-11 00:15:19
	Description:		Roel Schatorjé is the Founder of MOYU, sellers of erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet. Founded in 2019 they now sell via wholesale, and their Shopify store, in total sales are €1.5million a year. In this returning guest episode, Roel shares how the business has evolved over the last three years – shifting from DTC to B2B, streamlining the team, and expanding internationally in a far more sustainable way. It’s an honest look at what it really takes to scale an eCommerce brand without burning cash or adding complexity. Hit PLAY to hear: How Moyu turned everyday customers into high-value B2B clients
	Total Play:		0

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