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Home > eCommerce MasterPlan > How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton
Podcast: eCommerce MasterPlan
Episode:

How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton

Category: Business
Duration: 00:32:24
Publish Date: 2026-03-09 00:15:11
Description:

Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in sales this year, via their Shopify store, Amazon and wholesale. 

 

In this episode, Ed shares how Seep is turning a surge of awareness into sustainable, long-term growth. We explore the strategies behind scaling acquisition, improving retention, diversifying beyond Meta, and building a growth engine designed for lasting success—not just short-term wins. 

 

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  • How Seep turned a Dragons’ Den spike into a £10M growth engine
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