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Home > eCommerce MasterPlan > From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov
Podcast: eCommerce MasterPlan
Episode:

From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov
Category: Business
Duration: 00:36:05
Publish Date: 2026-01-26 00:15:30
Description:

Roman Petrochenkov is the Head of Growth & Media Analytics at Carwow, so yes we’re going to be getting DEEP into tracking, attribution and all that juicy stuff. Carwow has grown from a review site, to be a one-stop shop for changing your car – offering customers the ability to a buy a new or used car, or sell their existing vehicle. Founded in 2013 they now operate in the UK, Germany and Spain. In 2024 they grew 50% with nearly £3 billion worth of cars bought on the site, and £1.8 billion of cars listed for sale through the Sell My Car service. 

 

Roman shares how top analytics teams work behind the scenes — and the smarter, faster ways to use data to fuel eCommerce growth. 

 

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