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	Podcast:		eCommerce MasterPlan
	Episode:		The Power of Focus: How Neve’s Bees Grew by Doing Less, Better – with Julie Macken
	Category:		Business
	Duration:		00:37:36
	Publish Date:		2025-12-01 00:15:57
	Description:		Julie Macken is the Deputy Queen Bee of Neve’s Bees a family business turning the produce of their bee hives and local beekeepers into products that are now certified 100% natural. Founded in 2017, they switched focus to eCommerce in 2021. They now sell via their WooCommerce store, wholesale, and a couple of events, and have now reached £100,000 a year and have just sold their 80,000th product. She shares how focusing on what truly works — and saying no to what doesn’t — helped her turn a local gifting brand into a six-figure sustainable skincare business. Hear how she refined her eCommerce strategy, built a lean but powerful team, and is now leading a mission to make the skincare industry more honest and eco-friendly. It’s always a treat when a past guest returns, and Julie’s comeback episode is packed with even more insights you can apply immediately to grow smarter and operate more sustainably. Hit PLAY to hear:
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