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Home > eCommerce MasterPlan > Multi-Channel eCommerce Made Simple: Lessons from Charles Bentley’s £30M Strategy with Andrew Steel
Podcast: eCommerce MasterPlan
Episode:

Multi-Channel eCommerce Made Simple: Lessons from Charles Bentley’s £30M Strategy with Andrew Steel
Category: Business
Duration: 00:35:34
Publish Date: 2025-10-20 00:15:04
Description:

Andrew Steel is the eCommerce Director at Charles Bentley. Founded 160 years ago as manufacturer of chimney sweeping brushes, they now balance selling brushes and cleaning products via wholesale and dropshipping to some of the UK’s largest retailers and running their own home and garden eCommerce store. Annual Sales are now at around £30million across the group. 

 

In this episode, Andrew shares the hard-won lessons behind managing 20+ sales channels, mastering stock control, and scaling a heritage brand in today’s competitive eCommerce landscape. 

 

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