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Home > eCommerce MasterPlan > The MASAMI Story: Bootstrapping a Premium Haircare Brand Through Collaboration
Podcast: eCommerce MasterPlan
Episode:

The MASAMI Story: Bootstrapping a Premium Haircare Brand Through Collaboration
Category: Business
Duration: 00:29:40
Publish Date: 2025-08-18 00:15:07
Description:

Lynn Power is the co-founder and CEO at MASAMI a premium haircare brand. Founded in 2019 they now sell via their Shopify store and wholesale via Faire. Currently sales have reached just under $1million. Lynn’s also the founder of the Power Beauty Collab which she launched  in 2022 as a way for indie brands to help each other grow. 

 

In this episode, Lynn shares the smart, scrappy strategies that helped her grow MASAMI—and how other indie eCommerce brands can do the same. 

 

Hit PLAY to hear: 

 

  • How Lynn built MASAMI into a nearly $1M brand—without big budgets
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