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Home > eCommerce MasterPlan > Retention-First eCommerce: Inside Allure’s $2M Bricks-and-Clicks Strategy with Klim Yadrintsev
Podcast: eCommerce MasterPlan
Episode:

Retention-First eCommerce: Inside Allure’s $2M Bricks-and-Clicks Strategy with Klim Yadrintsev
Category: Business
Duration: 00:33:43
Publish Date: 2025-08-11 00:15:44
Description:

Klim Yadrintsev is the founder and CEO at Allure, a luxury multi-brand fashion boutique based in the south of France. They sell via their physical store, and WooCommerce website. Founded in 2020 they now do around $2 million in sales a year, with annual growth at 20-30%. 

 

In this episode, Klim breaks down the 3 strategies behind Allure’s rapid growth—and why retention, not ads, is their real secret weapon. 

 

Hit PLAY to hear: 

 

  • The 3 retention strategies that power a $2M luxury eCommerce brand
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