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	Podcast:		eCommerce MasterPlan
	Episode:		How Oak Furnitureland Wins in Modern Retail with AI, Omnichannel, & CRO
	Category:		Business
	Duration:		00:37:41
	Publish Date:		2025-08-04 00:15:00
	Description:		Ian McBeth is the Head of eCommerce at home furniture business Oak Furnitureland. Founded in 2003 as an eBay store! They now sell via their custom online store, telesales, and their 70 stores, selling over £230 million of furniture in the UK every year. Ian’s experience runs far beyond the world of furniture with past roles at Craft Gin Club, hair brand Josh Wood Colour, Vivobarefoot, Ted Baker and many more! In this episode, Ian shares the smart strategies behind scaling a complex omnichannel eCommerce operation—plus his no-nonsense approach to using AI, data, and tech to drive real results. Hit PLAY to hear: How Oak Furnitureland links online and in-store shopping with a clever QR strategy
	Total Play:		0

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