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	Podcast:		eCommerce MasterPlan
	Episode:		La Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce Lessons
	Category:		Business
	Duration:		00:35:00
	Publish Date:		2025-07-28 00:15:00
	Description:		JM Craddock is the CEO and owner of La Matera, a belt brand focused on creating artisanal products that last. Founded in 2012 they now sell via their Shopify site and wholesale channels are on track for $4 million this year. JM’s experience goes much further back though, as he was the first employee at Chubbies, including a key role in developing the returns system that became the first version of Loop Returns! Hit PLAY to hear: How Jon-Mark used an SBA loan to buy La Matera (and why he recommends it)
	Total Play:		0

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