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Home > eCommerce MasterPlan > Industry West’s Journey to a 90% B2B Revenue Boost with Ian Leslie
Podcast: eCommerce MasterPlan
Episode:

Industry West’s Journey to a 90% B2B Revenue Boost with Ian Leslie
Category: Business
Duration: 00:38:01
Publish Date: 2024-12-16 01:15:00
Description:

Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year. 

 

Hit PLAY to hear: 

  • The roles of design and user experience in eCommerce 
  • Simplicity enhances customer satisfaction 
  • How customization contributes to B2B success 
  • Why aligned teams are key to growth 
  • The importance of continuous adaptation 

 

Key timestamps to dive straight in: 

[05:41] Industry West ecommerce journey: Drupal, Magento, Shopify. 

[07:33] Creating bespoke, aesthetic, B2B design experiences effectively. 

[09:59] Redesign improved eCommerce site's functionality and aesthetics. 

[13:37] July Shopify launched B2B module, enabling customization. 

[16:51] Educate teams; align website and sales efforts. 

[20:45] Listen to Ian’s Top Tips! 

Full episode notes here: https://ecmp.info/521

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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