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Home > eCommerce MasterPlan > How Naturisimo is Driving 7-Figure Success in the Clean Beauty Space with Judith Harvey
Podcast: eCommerce MasterPlan
Episode:

How Naturisimo is Driving 7-Figure Success in the Clean Beauty Space with Judith Harvey
Category: Business
Duration: 00:32:50
Publish Date: 2024-10-14 00:15:00
Description:

Judith Harvey is the eCommerce lead at Naturisimo, the home of ethical beauty. Founded in 2008 they now sell via their Shopify store with 7-figure sales. 

 

Hit PLAY to hear: 

  • Naturisimo’s personalization journey 
  • The challenge of maintaining Naturisimo’s identity while promoting the brands they carry 
  • How to effectively use brand stories 
  • Retaining customers through education and brand association 
  • What segmentation can do for your business 

 

Key timestamps to dive straight in: 

[05:36] Delivering safe, effective, clean beauty products. 

[09:22] Challenges: recruiting, retaining customers; expanding product purchases. 

[10:50] Finding product associations to educate and upsell. 

[13:15] Balancing brand innovation and customer loyalty. 

[19:16] Success based on segmentation. 

[20:33] Personalized, journey-based customer engagement and product discovery. 

[22:17] Listen to Judith’s Top Tips! 


Full episode notes here: https://ecmp.info/512

Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify

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