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Podcast: eCommerce MasterPlan
Episode:

2024 Growth Strategies that work from Baaj Capital’s Marianne Morrison
Category: Business
Duration: 00:31:47
Publish Date: 2024-06-17 00:15:00
Description:

Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands.

The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov. 

Hit PLAY to hear: 

  • Why you need to focus on key initiatives 
  • The importance of diversifying your paid traffic strategies 
  • Optimising tech stack as a key part of a brand’s strategy 
  • Creating high-quality and authentic content 
  • How AB testing helps in decision-making 

Key timestamps to dive straight in: 

[04:44] Different businesses require unique strategies for success. 

[08:22] Tech landscape has changed in the last decade. 

[10:38] Optimize tech strategy, understand market to succeed. 

[13:37] Varied strategies needed for diverse paid ad platforms. 

[16:41] Knowing when to stop, learn, and test. 

[18:44] Don’t try and do everything at once. 

[20:06] Listen to Marianne’s Top Tips! 

Full episode notes here: https://ecmp.info/495

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