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Home > eCommerce MasterPlan > Balancing Growth and Purpose with Y.O.U Underwear’s Sarah Jordan
Podcast: eCommerce MasterPlan
Episode:

Balancing Growth and Purpose with Y.O.U Underwear’s Sarah Jordan
Category: Business
Duration: 00:40:54
Publish Date: 2024-05-27 00:15:00
Description:

Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured and eco-friendly underwear making the world a better place one pair of pants at a time.

They’re also the UK’s top scoring B Corp, and the top fashion brand in the world. Founded in 2016 and launched in 2018, last year Y.O.U Underwear sold £250,000 via their Shopify store and physical store in Oxford. 

Hit PLAY to hear: 

  • Shifting from charity work to eCommerce 
  • The challenges of making products ethically 
  • Sustainability as the foundation of the business 
  • Scaling the business and how this affects building the team 
  • How personalization makes for better customer service 

Key timestamps to dive straight in: 

[03:29] Life-changing pivot driven by underwear necessity discovery. 

[10:03] Creating a strategic fashion business with inclusivity. 

[13:05] Advantage in sustainability without greenwashing or retrofitting. 

[15:15] Anticipating future trends with unique selling proposition. 

[20:55] Transitioning from freelancing to employing full-time staff. 

[24:01] Managing business operations and customer relationships efficiently. 

[25:38] Sarah’s Top Tips! 

Full episode notes here: https://ecmp.info/492

Contact SHOPLINE >>> https://ecmp.info/shopline

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Get all the links and resources we mention & join our email list at https://ecmp.info

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