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Home > eCommerce MasterPlan > Masterclass: Leveraging Community and Ambassadors for eCommerce Growth with Emily Hollender
Podcast: eCommerce MasterPlan
Episode:

Masterclass: Leveraging Community and Ambassadors for eCommerce Growth with Emily Hollender
Category: Business
Duration: 00:34:54
Publish Date: 2024-04-22 00:15:00
Description:

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms.

Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal. 

Hit PLAY to hear: 

  • Emily’s exciting eCommerce journey 
  • Why brands should leverage customer feedback in their marketing strategy 
  • What the critical role of community is in long-term growth 
  • How to gain organic growth through owned channels 
  • Ambassador programs and how to implement them 
  • Community engagement as an important business component 

 Key timestamps to dive straight in: 

[04:25] How Emily ended up doing community marketing. 

[08:02] Unlocking sustainable organic growth without paid media. 

[10:51] Centering customer in decisions, creating two-way dialogue. 

[13:59] Investing in ambassador program takes time, dedication. 

[18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools. 

[20:11] Find out how your customers are being motivated. 

[22:46] Incorporate community into business strategy for success. 

[23:54] Listen to Emily’s Top Tips! 

Contact SHOPLINE >>> https://ecmp.info/shopline

Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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