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Home > eCommerce MasterPlan > Mastering the Art of Buying with James Barron, ex-ASOS
Podcast: eCommerce MasterPlan
Episode:

Mastering the Art of Buying with James Barron, ex-ASOS
Category: Business
Duration: 00:41:03
Publish Date: 2024-01-29 01:15:00
Description:

James Barron is a fashion buyer.

With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about either buying third party brands in or product development of own brand fashion.

Hit PLAY to hear:

  • James’ eCommerce journey
  • The Importance of Understanding the Customer’s Persona in Buying
  • Tips for Successful Buying In Brands and Products for Your eCommerce Store
  • Advice on Developing Your Own Products
  • Collaboration Between Merchandising and Buying
  • A Final Word on Buying
  • Plus, James’ top tips!

Key timestamps to dive straight in:

[03:36] Online buying offers more product options.

[07:51] Understand customer, adapt sales, follow for rewards.

[11:50] Build diverse brand portfolios, adapt to trends.

[15:01] ASOS offered variety and convenience online.

[18:31] North Face improved women's wear, increased market share.

[22:08] Collaboration between buyer and merchandiser is essential.

[24:24] Importance of exit margin over intake margin.

[26:09] James shares his Top Tips!

Access our notes here: https://ecmp.info/475

Contact SHOPLINE >>> https://ecmp.info/shopline

Book your Super Payments Demo >>> https://ecmp.info/super

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor



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