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Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic. Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago. Hit PLAY to hear: - Arin’s journey into eCommerce
- How Naturepedic found success with affiliate and influencer marketing
- Their strategic use of SEO
- Naturepedic’s commitment to environmental consciousness
- Customer education and its contribution to brand growth
- Balancing internal and external resources
Key timestamps to dive straight in: [04:08] Shifting from sales to marketing. [05:34] Taking over Naturepedic’s affiliate program in 2020 and getting great returns. [07:39] Get the basics of SEO right to build and grown your brand. [09:56] Plans for bringing more traffic to the website. [12:18] Naturepedic focuses on customer education. [13:11] Getting repeat customers due to great customer service. [16:22] Brand educating on healthy living, environmental impact. [19:08] Benefits of outsourcing. [20:49] Hear Arin’s top tips! Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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Podsights - https://podsights.com/privacy |
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