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Home > eCommerce MasterPlan > From Etsy Startup to 7-Figure Shopify Success with Michele Ferron, Once Upon a Tuesday
Podcast: eCommerce MasterPlan
Episode:

From Etsy Startup to 7-Figure Shopify Success with Michele Ferron, Once Upon a Tuesday
Category: Business
Duration: 00:31:43
Publish Date: 2023-12-25 01:15:00
Description:

Michele Ferron is the founder of fully bootstrapped Once Upon A Tuesday–selling calendars and planners for design lovers.

Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year.

Hit PLAY to hear:

  • Michele’s accidental eCommerce journey from Etsy to Shopify to wholesale
  • Their motivation to venture into wholesale
  • How they handle the ever-changing stationery market
  • Why selling dated and seasonal products works for Once Upon a Tuesday
  • How collaborations, affiliates, and partnerships fit into their eCommerce strategies
  • The importance of getting both negative and positive customer reviews
  • Why becoming a B Corp certified brand is a goal that goes beyond sustainability

Key timestamps to dive straight in:

[03:37] Successful calendar design led to a successful Etsy business.

[08:12] Challenging process, but created reusable acrylic wall decor.

[09:20] How they create products that stay on-brand.

[13:30] Selling seasonal products and dealing with inventory concerns.

[15:47] The importance of both negative and positive reviews.

[17:00] Doing things right in the business, and not just on the sustainability side.

[18:39] Listen to Michele’s top eCommerce tips.

Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

Get all the links and resources we mention & join our email list at https://ecmp.info

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