Search

Home > eCommerce MasterPlan > How to grow a Shopify Yoga brand including Wholesale with Valka Yoga’s Danny Garg
Podcast: eCommerce MasterPlan
Episode:

How to grow a Shopify Yoga brand including Wholesale with Valka Yoga’s Danny Garg
Category: Business
Duration: 00:32:05
Publish Date: 2023-12-04 01:15:00
Description:

Danny Garg is the CEO & founder of Valka Yoga.

Founded in New Zealand in 2017, Valka Yoga now also sells to the US, UK, and Australia and is growing 30% year on year. They now sell via their Shopify site and wholesale offering via their own site and Faire and do about $500,000 per year.

Listen to discover:

  • Danny’s eCommerce journey to consistent 30% annual growth
  • Valka Yoga’s international team structure
  • How Valka Yoga keep costs and carbon down with their global fulfillment methods
  • How Danny decided to expand the range from purely Cork to Copper!
  • The huge marketing channel shift from Ads to Affiliates and Influencers that's driving growth
  • How Danny's put Social Proof at the heart of their growth strategy
  • Why listing on wholesale marketplace Faire has been a great step to B2B eCommerce sales growth

Key timestamps to dive straight in:

[04:28] India and New Zealand influenced sustainable mindset. Researched yoga mat materials, discovered cork.

[08:03] Mix of factors: Carbon footprint, shipping costs. Locally-made products reduce carbon footprint.

[12:57] Help studios customize products, gain customers' confidence.

[13:47] Prominent social proof boosts wholesale sales growth.

[17:22] Overseas shipping profitable, favorable payment terms.

[23:07] Seeking eco-friendly materials and local production.

Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Podsights - https://podsights.com/privacy
Total Play: 0

Some more Podcasts by Chloe Thomas

40+ Episodes
Beyond Net Z ..