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Home > eCommerce MasterPlan > Boosting B2B Experience on Shopify with Ian Leslie, Industry West
Podcast: eCommerce MasterPlan
Episode:

Boosting B2B Experience on Shopify with Ian Leslie, Industry West
Category: Business
Duration: 00:28:38
Publish Date: 2023-11-27 01:15:00
Description:

Ian Leslie is the CMO at US homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.

He's back on the show AGAIN to share his latest insights on the eCommerce market with host Chloe Thomas and all of you listening.

Always insightful, in this episode we discuss:

  • The main decision to move from Magento to Shopify
  • How do you enhance interaction with B2B customers on Shopify?
  • The four best marketing strategies used by Industry West
  • What is the significance of customer research in decision-making?
  • The surprising role of SMS marketing

Time stamps:

[08:19] Hoping for the best iteration of the site. 

[11:52] Encourage the team to understand customers and trade.

[13:55] Direct mail with unique promo codes drives results.

[18:31] Catalogs are costly, but direct mail is more manageable.

[20:50] The Book explores free will and decision-making process.

[23:21] Essential analytics and audience targeting.

Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor



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