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Home > eCommerce MasterPlan > Balancing Wholesale and D2C eCommerce Growth with Stroodles' Maxim Gelmann
Podcast: eCommerce MasterPlan
Episode:

Balancing Wholesale and D2C eCommerce Growth with Stroodles' Maxim Gelmann
Category: Business
Duration: 00:32:51
Publish Date: 2023-11-13 01:15:00
Description:

Maxim Gelmann is the founder and Chief Stroodle at Stroodles, DTC sellers of eco-tableware.

Founded in 2018 they now sell via a B2B trade site, a B2B sales team and a D2C site, both built on Shopify. With sales to over 250 businesses in the hospitality industry.

In this episode we discuss:

  • How can a business effectively balance B2B and D2C operations?
  • Portraying sustainability positively
  • Successful brand partnerships in the eCommerce space
  • The importance of giveaways and joint marketing efforts
  • Handling logistics in-house versus outsourcing to a third-party fulfillment center

Time stamps:

[00:56] Importance of brand, outsourcing logistics, building partnerships.

[03:38] Changing negative stereotypes, promoting fun sustainability.

[09:02] Transition into growth after overcoming obstacles. 

[10:40] 2 warehouses for distributors and direct consumers.

[16:03] Benefit from partnerships to maximise resources and audience.

[19:09] Social media marketing.

[20:08] Partnerships and benefits.

[23:30] Giveaways open you to large audiences at minimal cost.

[27:07] The brand expanded into kids' activity packs and explored partnerships for selling on Instagram. 

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