Search

Home > eCommerce MasterPlan > Gift Cards, Loyalty and China Expansion with Elisabeth de Gramont, Frank And Oak
Podcast: eCommerce MasterPlan
Episode:

Gift Cards, Loyalty and China Expansion with Elisabeth de Gramont, Frank And Oak
Category: Business
Duration: 00:37:35
Publish Date: 2023-09-25 00:15:00
Description:

Elisabeth de Gramont is the Head of Impact at Canadian fashion brand Frank And Oak.

A bricks and clicks B Corp retailer founded in 2012 that now has 15 stores in Canada and does the other 50% of its sales via its Shopify site. Elisabeth is also Chief Brand Officer at Unified Commerce Group.

In this episode we discuss:

  • How do you determine your top customers?
  • How does Frank and Oak communicate their sustainability practices to their customers?
  • Lessons from a brand strategist and consumer marketing expert
  • The key considerations for Western brands looking to expand into the Chinese market

Time stamps:

[05:01] The brand’s focus on sustainability and timeless pieces.

[09:15] Using innovative materials for sustainable fashion.

[17:18] Need someone on the ground in China.

[22:45] Identify loyal customers and reward their loyalty.

[24:23] Encourage team to share weekly recommendations for inspiration.

[29:54] Insights from Elizabeth on sustainable brand evolution, transparency, and China expansion.

Free trial of SHOPLINE >>> https://ecmp.info/shopline

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Podsights - https://podsights.com/privacy
Total Play: 0

Some more Podcasts by Chloe Thomas

40+ Episodes
Beyond Net Z ..