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Home > eCommerce MasterPlan > Serving 160k Customers Custom Fit Fashion with Jess Fleischer, Son of a Tailor
Podcast: eCommerce MasterPlan
Episode:

Serving 160k Customers Custom Fit Fashion with Jess Fleischer, Son of a Tailor
Category: Business
Duration: 00:35:25
Publish Date: 2023-09-18 00:15:00
Description:

Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far. 

In this episode we discuss:

  • Peer-to-peer models with returns and secondhand products in the fashion industry
  • How can you create a personalised shopping experience AND be sustainable?
  • What are the benefits of using video content in Facebook ads?
  • Improving sustainability practices in product lifecycle and end-of-life solutions
  • Models for sustainability in the fashion industry

Time stamps:

[03:35] eCommerce transformed fashion supply chains, sparking change.

[07:51] Small brands need to address sustainability issues.

[11:02] P2P businesses increasing.

[15:34] Challenges of customer onboarding process in business.

[18:21] Video ads on Facebook showing website checkout process.

[22:44] Entrepreneurs should start with non-online options.

[26:30] Keep it simple, no need for calculations.

[27:28] Fashion sustainability: streamline supply chain, increase profits, inspire others, improve customer experience, and use social proof.

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