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Andy Ostcliffe is Head of eCommerce and Retail innovation at Oxfam. Oxfam is the leading UK charity fighting global poverty and the UK’s best loved charity shop chain – with over 575 stores across the UK, a thriving online store that’s built on Oracle plus selling on Ebay and Etsy. Across the retail channels they do just under £100 million, with 10% coming from online. In this episode we discuss: - The impact of pre-loved clothing on the fashion industry
- What role do Influencers play in selling pre-loved clothing?
- How can mainstream retailers get involved in the secondhand market?
- Leverage online shopper activity and product trends to inform physical shops
Time stamps: [05:05] Having a large corporate following, diverse donations and popular charity shops. [08:06] Using online data for trends. [11:09] Consumers want bargains and unique clothing options. [14:40] How Oxfam promotes sustainability in product sourcing. [20:33] Be genuine, use take back schemes and why influencers matter. [24:10] Tips for listing on eBay. [25:45] Flexible working is changing how Oxfam communicates. [30:23] The pre-loved movement. Free trial of SHOPLINE >>> https://ecmp.info/shopline Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor
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