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Home > eCommerce MasterPlan > The Six Core Principles of eCommerce Growth with Kunle Campbell, host of 2x eCommerce Podcast
Podcast: eCommerce MasterPlan
Episode:

The Six Core Principles of eCommerce Growth with Kunle Campbell, host of 2x eCommerce Podcast
Category: Business
Duration: 00:33:13
Publish Date: 2023-08-28 00:15:00
Description:

Kunle Campbell is the host of the 2X eCommerce Podcast, and co-founder of Octillion, a consolidator of ‘clean’ FMCG/CPG brands. And now he’s the author of a brand new book:

‘E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers’.

In this episode we'll be diving into some of the key takeaways from his new book:

  • What does ‘E-Commerce Growth Strategy’ teach us about sustainable growth in the eCommerce industry?
  • How do the six core principles of eCommerce growth work together?
  • Building customer loyalty and repeat purchases
  • What is the significance of cross-functional and departmental growth?

Time stamps:

[03:44] Failed attempts at writing a book and changing career.

[07:36] Evolving career in digital marketing and eCommerce.

[14:38] Customer-centricity key to understanding and serving customers.

[18:02] Creating habitual buying process for high customer loyalty.

[24:06] Archive.com for managing social media.

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