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Home > eCommerce MasterPlan > What it takes to hit $15 million with Peter Mann from Oransi
Podcast: eCommerce MasterPlan
Episode:

What it takes to hit $15 million with Peter Mann from Oransi
Category: Business
Duration: 00:28:29
Publish Date: 2023-08-21 00:15:00
Description:

Peter Mann is the CEO at Oransi, an Electric motor technology company with a sustainable and clean energy mission. They sell HEPA Air Purifiers via their Shopify site to both B2C and B2B consumers. Founded in 2009 they’re now in the $15-20 million turnover range.

In this episode, he unpacks the challenges in a competitive market, word-of-mouth marketing, and Seth Godin's book ‘This is Marketing’. 

We explore having a vertically integrated approach in the manufacturing industry and the impact of climate change on air purifiers. 

Peter shares their decision to bring shipping and storage in-house, contrary to Amazon's encouragement to use the FBA program.

Peter also highlights the importance of environmentally responsible manufacturing and transparency.

In this episode we discuss:

  • Manufacturing in the US and the challenges and advantages of domestic production
  • How do you integrate sustainability into your business practices?
  • Comparing word-of-mouth marketing to other forms of advertising
  • How Peter approaches vertical integration in their business model
  • In an oversaturated market, why is it crucial to have a clear mission and values?

Time stamps:

[05:05] How a COVID merger led to sustainable manufacturing focus.

[08:12] What prompted the use of air purifiers alongside HVAC systems for better ventilation.

[10:50] Building better products, understanding customers, and having the right story.

[12:59] Merging to lower costs and stay competitive.

[19:34] How vertically integrated manufacturing saves costs and increases sustainability.

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