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Home > eCommerce MasterPlan > Loyalty Points, Referrals, and User-Generated Content with Laura Crawford from Mama Bamboo
Podcast: eCommerce MasterPlan
Episode:

Loyalty Points, Referrals, and User-Generated Content with Laura Crawford from Mama Bamboo
Category: Business
Duration: 00:37:04
Publish Date: 2023-07-10 00:15:00
Description:

Laura Crawford, co-founder of Mama Bamboo, shares valuable marketing insights behind the award-winning and eco-friendly nappies and wipes brand.

Laura discusses the power of face-to-face shows and email nurturing journeys to boost traffic, as well as tips on reducing carbon footprint. 

She also talks about the importance of community, AI Chat GPT, and using TikTok for organic growth.  

In this episode we discuss:

  • Tips to achieving B Corp certification
  • The benefits of using Shopify for its eCommerce store
  • How to balance in-house versus outsourced areas of a business
  • The role of face-to-face shows in your marketing strategy
  • Advice for reducing a business's carbon footprint
  • What the best email nurturing journeys for customers are
  • Using TikTok for organic growth in e-commerce

Time stamps:

[03:07] How Laura used Shopify for an easy website launch.

[07:54] Working with a small team of five and outsourced marketing expertise.

[10:16] Reaching out to wholesalers for the need of on-shelf presence.

[15:54] The mission to become the most recommended eco nappy brand.

[21:51] Achieving awards for products and sustainability.

[25:43] Why face-to-face shows matter.

[27:29] Working from home and how the company reduces their carbon footprint

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