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Mark Tremlett is the founder and director of organic bed and mattress brand Naturalmat. Founded in 1999, they now generate over £6 million a year via their Shopify store and other channels. And they have recently gained their B Corp certification! In this episode we discuss: - The alignment of sustainability and customer expectations
- How demographics have changed within the past decade
- Exploring print as a means of marketing
- Utilising a multichannel approach to advertising
- Reducing the carbon footprint of an eCommerce store
Learn more about Bloomreach >>> ecmp.info/bloomreach Find out more about Treyd at https://ecmp.info/treyd Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan
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