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	Podcast:		eCommerce MasterPlan
	Episode:		Championing Sustainability Through Seasonless Fashion with Lyndie Benson from Bleusalt
	Category:		Business
	Duration:		00:33:42
	Publish Date:		2023-04-17 00:15:00
	Description:		Lyndie Benson is the founder, CEO AND Chief Creative Officer at Bleusalt – a luxurious line of seasonless basics made sustainably 100% in the USA from the softest fibres on earth. Founded in 2017, they sell via a Shopify site and a flagship store in Malibu, and since launch have sold $25 million of product. In this episode we discuss: Starting eCommerce from scratch Marketing luxury items Full time staff vs. contractors The changing landscape of social media advertising Augmenting what’s already working Learn more about Bloomreach >>> ecmp.info/bloomreach Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
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