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	Podcast:		eCommerce MasterPlan
	Episode:		Sustainable Fashion Business Tips from 9-figure brand Boden
	Category:		Business
	Duration:		00:30:43
	Publish Date:		2023-01-16 01:15:00
	Description:		Ben Dreyer is the Strategy, Sustainability, and Operations Director at Boden. The fashion brand Boden was founded in 1991, and Ben’s been there since 1998! Selling globally they now do £350 million a year. With 10% of the world’s carbon footprint coming from clothing, Boden has taken huge steps to become carbon neutral on Scope 1 and 2 – a term he explains in the episode. We also discuss the power of building a system for Recommend a Friend, which has contributed to 25% of their customers, how their biggest eCommerce market is in the USA, and how Ben operates by keeping things simple. Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Find out about eDesk here >> https://edesk.com/masterplan Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
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