Search

Home > eCommerce MasterPlan > Why measure the Carbon Footprint of Your Marketing? with Jaye Cowle
Podcast: eCommerce MasterPlan
Episode:

Why measure the Carbon Footprint of Your Marketing? with Jaye Cowle
Category: Business
Duration: 00:32:03
Publish Date: 2023-02-13 01:15:00
Description:

Jaye Cowle has been driving marketing for consumer-facing brands since 2004, and for the last 10 years she has done this via her multi-award-winning agency Launch – the paid media agency for ambitious businesses where her goal is to build the happiest performance agency.

The average website emits 1.76 grams of CO2 for every page view – that’s 100,000 page views per month and over 2,000 kg of CO2 a year!

Listen to learn:

  • how to reduce wasteful marketing – from slow page loading to unnecessary website traffic.
  • It’s not about spending less, but about being efficient so you can have a positive impact on the planet and spend more time on thinking and creating.
  • How to audit the CO2 impact of your website,
  • video-first marketing on YouTube and Pinterest,
  • and cutting through the noise with a clear purpose.

Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync

Checkout AppSumo >> https://ecmp.info/appsumo

Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club

Get all the links and resources we mention & join our email list at eCommerceMasterPlan.com

Love the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan



This podcast uses the following third-party services for analysis:

Podsights - https://podsights.com/privacy
Total Play: 0

Some more Podcasts by Chloe Thomas

40+ Episodes
Beyond Net Z ..