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Podcast: eCommerce MasterPlan
Episode:

How going Sustainable has benefited furniture brand OKA with Mirry Christie
Category: Business
Duration: 00:33:38
Publish Date: 2023-02-20 01:15:00
Description:

Mirry Christie is a Brand and Marketing Director turned Sustainability Consultant who’s been helping furniture and lifestyle brand OKA to not only become a more sustainable business, but also to inspire their customers to create sustainable homes.

OKA was founded in 1999, and now sells via their Magento site, magazines, and showrooms across the UK and USA.

In this episode we discuss:

  • Bringing cost-savings to the business by being sustainable
  • Attracting customers, investors and employees with your mission
  • Getting key stakeholders and team members aligned to implement the strategy
  • How a good place to start is material assessment and start benchmarking your progress
  • Being actively transparent about your journey towards positive change
  • Fitting in with the global strategy by following the United Nations Global Compact and the Sustainable Development goals

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