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Home > eCommerce MasterPlan > Serious Readers' Alex Pratt on growing sales of lamps to £5 million
Podcast: eCommerce MasterPlan
Episode:

Serious Readers' Alex Pratt on growing sales of lamps to £5 million
Category: Business
Duration: 00:35:21
Publish Date: 2015-11-09 16:32:00
Description: Alex Pratt is the founder of Serious Readers who build and supply the world’s best reading lights. The business started in 1986, and is now a mail order business with strong online sales, as well as Amazon and wholesale sales. Turnover is £5m achieved with 50 employees selling 20,000 lights per year. Alex is also the Chairman of the UK’s Direct Commerce Association.

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