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	Podcast:		eCommerce MasterPlan
	Episode:		Subscription eCommerce: expert Jon Butt shares his experience of launching a subscription biz
	Category:		Business
	Duration:		00:42:26
	Publish Date:		2018-01-07 00:00:00
	Description:		Jon Butt was last on the show in episode 73, when he came on to talk about his multi-million pound B2B eCommerce business Fire Protection Online. The business Jon’s here to talk about today couldn’t be more different. It’s B2C, a much lower AOV, it’s a food product, and it’s a subscription business! In 2017 Jon and his son Harvey launched Blue Coffee Box, a ground coffee discovery box. As we record they’re just starting month 4, and are on the cusp of their 100th subscriber. I’m really pleased to have a “traditional ecommerce” veteran on to discuss why subscription. I know a lot of you out there are thinking of adding it into the mix – so I just had to include it in this January Growth Series. This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
	Total Play:		0

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