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Home > eCommerce MasterPlan > Product Packaging to get into the retail store, and bought by the customer. With Greg Corey
Podcast: eCommerce MasterPlan
Episode:

Product Packaging to get into the retail store, and bought by the customer. With Greg Corey
Category: Business
Duration: 00:34:45
Publish Date: 2018-04-07 23:00:00
Description: Greg Corey earnt his retail stripes with 10 years at Home Depot – and for the last 15 years has been running marketing agency Porchlight. Porchlight full service – so Greg gets the whole marketing mix, but today we’re going to be focusing on point of sale – how you get customers to take your product off the physical shelf (in your stores, and others), plus the power of product packaging! A subject that does not get enough air time.

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