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	Podcast:		eCommerce MasterPlan
	Episode:		When wholesale becomes marketplaces and B2B eCommerce with Ken Kline of VHC Brands
	Category:		Business
	Duration:		00:33:37
	Publish Date:		2019-03-24 00:00:00
	Description:		Ken Kline is CEO and co-founder at VHC Brands, wholesaling premium home décor – think bedding, curtains, rugs and more. The business was founded in the 1980s and since 2015 has pivoted from using traditional sales channels into a B2B eCommerce operation with teams in the USA, India and China. In 2018 they achieved over $11m in revenue. We discuss all that PLUS the challenges of managing multiple marketplaces, why now isn't the right time for them to buidl a B2C eCommerce site, and much more. This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
	Total Play:		0

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