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	Podcast:		eCommerce MasterPlan
	Episode:		"Ultimate Guide to e-Commerce Growth" author Ian Hammersley shares top KPI & optimisation tips
	Category:		Business
	Duration:		00:34:05
	Publish Date:		2019-08-17 23:00:00
	Description:		Ian Hammersley is the CEO at smartebusiness, a UK agency focused on eCommerce growth. Earlier this year he wrote an excellent book with his brother (and smartebusiness CMO) Mark. It’s called “Ultimate Guide to e-Commerce Growth: 7 Unexpected KPIs to Scale an e-commerce shop to £10million plus”. I’ve known Ian and Mark for many years so as soon as I heard about the book I just knew I had to get one of them on to tell us all about it – and share some great tips from their years of eCommerce experience too! We discuss some of the 7 KPIs including conversion rates and AOV (average order value). This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
	Total Play:		0

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