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	Podcast:		eCommerce MasterPlan
	Episode:		Email Marketing from Batch and Blast to Customer Focused Comms with Nicola Fox
	Category:		Business
	Duration:		00:37:21
	Publish Date:		2020-01-02 00:00:00
	Description:		I met our guest at the Internet Retailing Expo (IRX) where she was giving a presentation in the conference theatre I was chairing – her session was so good and the content so valuable I knew she would make a great guest. It took us a little while to make the recording happen – but you’re in for a treat… Nicola Fox is a retail marketer specialising in Email marketing, CRM and Loyalty Over the last 10 years, she’s been working for top UK retailers like Holland & Barrett where she designed and developed a healthcare loyalty programme. Most recently she worked at fast-fashion giant Missguided, where she took on a task familiar to anyone in eCommerce – shifting email marketing from batch and blast to a data-driven, segmented, personalised program. A difficult enough task in a small, slow-moving eCommerce brand – let alone one of the fastest biggest retailers around. Listen to hear Nicola explain exactly how she did it. Find all the details at https://eCommerceMasterPlan.com Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them. This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy
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