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Home > eCommerce MasterPlan > Thriving through a period of huge (but turbulent) growth with Geoff Atkinson of Overstock
Podcast: eCommerce MasterPlan
Episode:

Thriving through a period of huge (but turbulent) growth with Geoff Atkinson of Overstock

Category: Business
Duration: 00:45:13
Publish Date: 2020-10-19 00:15:00
Description:

Geoff Atkinson was a part of the Overstock.com marketing team during a 6 year period when they went through rapid international expansion, and refocused from selling anything to focusing on home and garden. During that time he went from Email Marketing Manager to SVP Marketing, CRM, Analytics & Demand Management. We discuss hiring, staff retention, loyalty programs, SEO, and much more.

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