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Home > eCommerce MasterPlan > Growing a Sustainable Fashion Brand to over £20million a year with Ryan Shannon from BAM Bamboo Clothing
Podcast: eCommerce MasterPlan
Episode:

Growing a Sustainable Fashion Brand to over £20million a year with Ryan Shannon from BAM Bamboo Clothing

Category: Business
Duration: 00:42:41
Publish Date: 2021-04-26 00:15:00
Description:

Ryan Shannon is the Managing Director at BAM Bamboo Clothing an activewear brand on a mission to make clothing more sustainable.

Founded in 2006 they now do £20m sales a year.

We discuss how over the last 2 years they've shifted from spending 70% of their marketing budget on catalogues to spending 70% on digital marketing.

How it's helped grow the business AND how they've been tackling the thorny question that is attribution.

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