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Home > eCommerce MasterPlan > Building a Sustainable Fashion Brand with Partnerships and PR. Gergana from blonde gone rogue
Podcast: eCommerce MasterPlan
Episode:

Building a Sustainable Fashion Brand with Partnerships and PR. Gergana from blonde gone rogue

Category: Business
Duration: 00:36:27
Publish Date: 2021-11-08 00:15:00
Description:

Gergana Damyanova is the co-founder and CEO at blonde gone rogue -- a sustainable and ethical online-only fashion brand. Founded in 2017 in Amsterdam, moved to London, and went full time in 2019, and this year they’re on track to go over £350k in annual sales. We cover a LOT about how they've built their brand and product sustainably, how they're building their marketing team, why they're avoiding ads, and even why and how they've become a B Corp.

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