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Home > Self-Helpless > Upcycling, Sustainability, and Getting Resourceful With What You Have with Yousuf Ahmed
Podcast: Self-Helpless
Episode:

Upcycling, Sustainability, and Getting Resourceful With What You Have with Yousuf Ahmed
Category: Comedy
Duration: 00:43:39
Publish Date: 2026-01-29 22:05:00
Description:

Delanie Fischer chats with Yousuf Ahmed, founder and CEO of B-SIDES, about upcycling, sustainability, and building an ethical CPG brand—from origin story to sourcing, manufacturing, and growth. Yousuf also shares the routines and mindset practices that keep him grounded through the highs and lows of entrepreneurship, offering practical takeaways for anyone building a conscious business or looking for inspiration to upcycle in daily life.

Episode Highlights: 

  • Inside the Evening Ritual That Keeps Yousuf Grounded
  • Where You Start Isn't Likely Where You'll End Up
  • 2 Mindsets Every Entrepreneur Can Use as Needed
  • Releasing Perfectionism for the Sake of the Mission
  • Inside Scoop: Production in the U.S. vs. Canada

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A quick 5-star rating means a ton! ⁠https://podcasts.apple.com/us/podcast/self-helpless/id1251196416⁠

Get a bunch of free Self-Helpless goodies: ⁠https://www.selfhelplesspodcast.com/⁠

Ad-free episodes (audio & video) now on Patreon: https://www.patreon.com/selfhelpless⁠

Your Host, Delanie Fischer:⁠ https://www.delaniefischer.com⁠

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Related Episodes:

We Need Your Art! For Health, Community, and More with Amie McNee: https://www.delaniefischer.com/selfhelplesspodcast/episode/25b6ee3e/we-need-your-art-for-health-community-and-more-with-amie-mcnee

Q&A: Publishing, Podcasting, and Creative Entrepreneurship with Literary Agent Lindsey Smith and Podcaster Delanie Fischer: https://www.delaniefischer.com/selfhelplesspodcast/episode/23bfb9d7/qanda-publishing-podcasting-and-creative-entrepreneurship-with-literary-agent-lindsey-smith-and-podcaster-delanie-fischer

The Shocking Ingredients in Menstrual Products: Toxic Truths, Safe Alternatives, and the Future of Period Care with Arielle Loupos: https://www.delaniefischer.com/selfhelplesspodcast/episode/2bd21fe3/the-shocking-ingredients-in-menstrual-products-toxic-truths-safe-alternatives-and-the-future-of-period-care-with-arielle-loupos

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