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Home > Round Table China > Pages to pixels: Livestreams elevate book sales!
Podcast: Round Table China
Episode:

Pages to pixels: Livestreams elevate book sales!
Category: Society & Culture
Duration: 00:30:18
Publish Date: 2025-04-23 05:00:00
Description:

April 23rd marks World Book and Copyright Day, and in China, the celebration has gone digital. Bookstores and sellers are embracing the trend, ramping up livestreaming events to connect with readers like never before. On the show: Steve Hatherly, Niu Honglin and Yushun.
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