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Home > Round Table China > TV time! Young shoppers plugged in!
Podcast: Round Table China
Episode:

TV time! Young shoppers plugged in!

Category: Society & Culture
Duration: 00:24:50
Publish Date: 2024-11-18 05:00:00
Description:

With the rise of cord-cutting and numerous streaming options, one might assume that the humble television set is on the verge of extinction. However, recent data from China presents a different narrative. Although TV sales volumes experienced a slight decline in 2024, revenue continued to surge. In contrast, projectors are witnessing a decline across the board. What is driving this trend? Is the television, once considered a relic of the past, actually undergoing a resurgence among young Chinese consumers? On the show: Heyang, Steve Hatherly & Yushan

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