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Home > Wharton Business Daily > Scaling a Local Favorite: The Strategy Behind Wawa’s Growth
Podcast: Wharton Business Daily
Episode:

Scaling a Local Favorite: The Strategy Behind Wawa’s Growth

Category: Business
Duration: 00:11:35
Publish Date: 2026-04-08 08:00:00
Description: Z. John Zhang, Wharton Professor of Marketing, discusses how brands like Wawa scale beyond their regional roots by leveraging innovation, customer loyalty, and strategic expansion into competitive new markets.

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