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Home > BFM :: The Breakfast Grille > Singapore Tourism Board Expansion Recipe
Podcast: BFM :: The Breakfast Grille
Episode:

Singapore Tourism Board Expansion Recipe
Category: Business
Duration: 00:24:11
Publish Date: 2023-11-08 00:00:49
Description:

Singapore is on target to hit their international tourist target of 12-14mn in 2023. We speak to Melissa Ow, Chief Executive, Singapore Tourism Board on how this was achieved, why they are taking a targeted approach to growing their share of the tourism pie despite the economic slowdown and the intense competition from the region.
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