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Podcast: BFM :: The Breakfast Grille
Episode:

Media Prima's Three Prong Strategy Still Works
Category: Business
Duration: 00:22:50
Publish Date: 2023-09-12 00:00:53
Description:

In an environment of shrinking adex, Media Prima has seen a challenging 1st half. However is the worse over for this media conglomerate. Rafiq Razali their Group Managing Director tells us while we discuss if AI is a threat or opportunity, the fight for eyeballs and the value of their digital media brands.
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