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Home > BFM :: The Breakfast Grille > Mamee: Building Brand Loyalty Across Generations
Podcast: BFM :: The Breakfast Grille
Episode:

Mamee: Building Brand Loyalty Across Generations
Category: Business
Duration: 00:24:37
Publish Date: 2023-08-28 00:00:55
Description:

FMCG company Mamee-Double Decker, now helmed by the third generation of the Pang family, and boasts a range of food products sold in over 80 countries, including iconic brands Mamee Monster and Mr. Potato. What’s their recipe for longevity in the fast-paced consumer goods sector? We find out how a homegrown Malaysian company conquered the ASEAN snack market with Pierre Pang, Group CEO of Mamee-Double Decker.
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