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Home > BFM :: The Breakfast Grille > Will Bake With Yen Rise To The Occasion?
Podcast: BFM :: The Breakfast Grille
Episode:

Will Bake With Yen Rise To The Occasion?
Category: Business
Duration: 00:24:07
Publish Date: 2022-12-06 00:00:20
Description:

From their retail stores at TTDI and Chow Kit in 1987, Bake With Yen now has over 90 outlets throughout Malaysia. And in 2017, private equity firm Creador acquired a stake in the group for US$13 million. We ask CEO, Alexandre Rosso whether the baking hobby during the pandemic was just a flash in the pan, and was its rapid expansion a piece of cake.
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