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Home > BFM :: The Breakfast Grille > TCM Reaching A Brand New Audience
Podcast: BFM :: The Breakfast Grille
Episode:

TCM Reaching A Brand New Audience
Category: Business
Duration: 00:23:01
Publish Date: 2022-02-07 00:00:07
Description:

Traditional Chinese Medicine has gone mainstream in the last few years, seen as complementary to western medicine. Is the challenge now attracting the millennial and Gen Z's? Aaron Boey, Group CEO of Eu Yan Sang International Ltd tells us their growth strategy and is omni channel marketing the solution.
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